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More and more foreign women are going to salons for a “Russian” manicure, hyaluronic lip filling and eyebrow lamination from Russian beauty specialists. Why the soaring demand? ....
These Russian Beauty Brands are Finally Available in the US Allure 5/9/2021 It s difficult to imagine a time when American beauty enthusiasts couldn t rattle off the names of 10 Korean brands faster than you can say K-beauty. But the reality is that less than a decade ago, it was rare to find a K-beauty product in an American cabinet. The sudden boom came thanks in large part to etailers like Glow Recipe, Soko Glam, and Peach & Lily all of which began as e-commerce sites offering Korean exports making K-beauty products readily available to U.S. consumers. Rumore Beauty is poised to do the same for Russian products. Cofounder Maria Karr was born and raised in Russia, but moved to the United States nearly 15 years ago. She began a career in the beauty industry, during which time she observed brands from around the world from Australia, Iceland, and, of course, Korea become available to U.S. consumers. But Russian products were almost never part of ....