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As brands produce more content, production houses launch brands


As brands produce more content, production houses launch brands
High-quality branded content offers a way to convey brand messaging via streaming platforms such as Netflix that generally don’t allow traditional advertising.
by Avery Booker, Campaign
The production house behind “Euphoria” is hinting at plans to launch its own beauty line. (Photo: Courtesy of HBO.)
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Recreate your fave Euphoria looks with this new make-up collection


It’s been a busy year for
Euphoria’s make-up artist Doniella Davy has more exciting news: she’s teamed up with make-up brand Face Lace for a collection of
Euphoria-inspired face decals.
Davy previously dropped an iridescent cloud-shaped set of eye decals – worn by Hunter Schafer in the series’ third episode – and now the artist has released two more sets inspired by the series: one lightning bolt-shaped, and one of spiked graphic eyelashes coming in both silver and black finishes.
“While I’ve been busy on the set of season two, I’ve also been secretly working on these new designs for y’all, and they are SO fun to wear,” Davy said on Instagram. According to the MUA’s website, they can be layered on bold make-up looks or worn plain – similarly to how Jules wears them. ....

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