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Colorado's Rugged Black upgrades men's athleisure wear


Colorado s Rugged Black upgrades men s athleisure wear
Comfortable fashion for workouts and work-from-home lifestyle
2021 could be the year we throw out the suits, or the denim.
and last updated 2021-01-07 13:52:19-05
COMMERCE CITY, Colo. — The coronavirus has changed so much about our daily lives — how we work, how we recreate, and, in many cases, how we dress.
You’re in good company with Rugged Black, a Colorado-born clothing line for men.
2021 could be the year men throw out the suits, or the denim. Working from home has increased the popularity of athleisure wear and Rugged Black is looking to upgrade that look, while keeping the buyer comfortable. ....

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Coloradans Turn to Athleisure as the Go-to Pandemic Fashion


While there’s certainly been a new demand for comfortable clothes nearly half of consumers say that athleisure bottoms have replaced some of the denim jeans in their wardrobes according to a 2020 survey done by Cotton Incorporated Addison anecdotally found that men weren’t as willing to pony up the hundred-or-so dollars that a pair of Lululemon joggers cost. And while Lululemon does sell clothes for men joggers, yes, but also T-shirts, hoodies, and socks there
is a certain feminine connotation associated with a brand that has “Lulu” in its name.
Addison, a University of Chicago Business School graduate, saw an opportunity: So he and his wife, McKinley, started to do research, compile fabric samples, and raise funds (including a $11,632 Kickstarter campaign) for what became Rugged Black, a male-focused athleisure brand they launched in Denver in November. ....

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