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Amazon Debuts Gen AI Shopping Assistant 'Rufus,' Nets $10 Billion Profit in Q4

In 2023, the tech titan cut the cost to get a product to a U.S. customer by more than 45 cents per unit. ....

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Amazon's record-breaking holiday season meant a big jump in sales

Sales for the e-commerce giant jumped 14% to $170 billion in the fourth quarter of 2023. ....

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Amazon Introduces Rufus, Embraces Generative AI-Powered Shopping Experience

Amazon launched its new AI shopping assistant called “Rufus,” which is trained on the company’s product catalog and information across the web to entertain any customer query through conversations. ....

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Amazon app to get an AI shopping assistant called Rufus

Amazon has announced an AI-supported shopping assistant called Rufus, designed to make it easier to find and buy products on its platform, and is rolling out a beta version of the chatbot for some users in the US. Distinct from Amazon's existing Alexa assistant, which is largely present in smart speakers, the Rufus assistant could help answer questions and find specific items like a Valentine's Day gift or a dinosaur toy for a five-year-old, the company announced on Thursday. When it arrives in ....

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Amazon Unveils New Generative AI Shopping Assistant

Launched in beta version to small number of customers, Rufus will roll out to more US customers in coming weeks. ....

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