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CNN Erin Burnett OutFront July 27, 2012



mark zuckerberg, though, shot down that report on the call. the thing is, actually advertising on advertising here has been a soft spot for facebook. nobody wants to look at ads on their smart phone. this has a lot of people worried. when you consider half of facebook users go to the website from a smart phone. facebook. can it ever go back to where it went public? outfront andy serwer, managin editor, fortune. peter costa and editor of empire. great to see you both. the company doesn t seem to get a break. most people say, look, your revenue is up 32% and you re a giant company. why will people not stop slamming you? there s a very simple reason. the stock was priced too high at the ipo. facebook is a great company. there s nothing wrong with facebook. it s growing like crazy still as you said. they re figuring out how to make money. the fact of the matter is they priced the ipo so high it s priced for perfection and when they turn in normally great numbers the ....

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CNN Erin Burnett OutFront July 27, 2012



here has been a soft spot for facebook. nobody wants to look at ads on their facebook. this has a lot of people worried. when you consider half of faceback users go to the website from a smart phone. facebook. can it ever go back to where it went public? outfront andy serwer, managin editor, fortune. and editor of empire. great to see you both. the company doesn t seem to get a break. most people say, look, your revenue is up 32% and you re a giant company. why will people not stop slamming you? there s a very simple reason. the stock was priced too high at the ipo. it s growing like crazy still as you said. they re figuring out how to make money. the fact of the matter is they priced the ipo so high it s priced for perfection and when they turn in normally great numbers the stock s going down. that s what s going on. there are two things that determine whether it can succeed, can it make money and can it grow? facebook certainly is growing. what about the makin ....

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CNNW Erin Burnett OutFront July 27, 2012



good evening, everyone. i m erin burnett. outfront tonight, facebook not making many friends this evening because just a few hours ago, facebook came out with its first earnings report as a big public company. and it did do about what people thought. revenue was up 32% from a year ago. that may sound good but the problem is facebook s shares are taking a big hit. you remember, this is a company that was second biggest stock market launch ever. today facebook shares closed at 26 a share. $26 a share. you see that black diamond-looking ski slope. it s falling even after the market closed tonight. down about 30% from where it went public. this obviously has hurt a lot of people who struggled to try to get shares of this ipo. why are people so nervous? there s one word and it s money. during tonight s conference call with investors, mark zuckerberg, the ceo of facebook, made it clear that making money from advertising is a top priority. we know that social ads perform m ....

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CNNW Erin Burnett OutFront July 27, 2012



earnings report as a big public company. and it did do about what people thought. revenue was up 32% from a year ago. that may sound good but the problem is facebook s shares are taking a big hit. you remember, this is a company that was second biggest stock market launch ever. today facebook shares closed at 26 a share. you see that black diamond-looking ski slope. it s falling even after the market closed tonight. down about 30% from where it went public. this obviously has hurt a lot of people who struggled to try to get shares of this ipo. why are people so nervous? there s one word and it s money. during tonight s conference call with investors, mark zuckerberg, the ceo of facebook, made it clear that making money from advertising is a top priority. we know that social ads perform much better than nonsocial ads so our job over the next few years is to increase the percentage of ads that are social and engaging. social and engaging ads. well, you know, advertisi ....

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CNN Erin Burnett OutFront July 26, 2012



the thing is, actually advertising on advertising here has been a soft spot for facebook. nobody wants to look at ads on their facebook. this has a lot of people worried. when you consider half of faceback users go to the website from a smart phone. facebook. can it ever go back to where it went public? outfront andy serwer, managing edit editor, fortune. and editor of empire. great to see you both. the company doesn t seem to get a break. most people say, look, your revenue is up 32% and you re a giant company. why will people not stop slamming you? there s a very simple reason. the stock was priced too high at the ipo. it s growing like crazy still as you said. they re figuring out how to make money. the fact of the matter is they priced the ipo so high it s priced for perfection and when they turn in normally great numbers the stock s going down. that s what s going on. there are two things that determine whether it can succeed, can it make money and can it ....

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