The Army launched a new series of recruiting videos on May 4 titled âThe Calling.â
The campaign was designed to close the relatability gap between Gen Z and Americaâs largest military branch by offering an in-depth look at the people behind the uniform, according to an Army spokesman.
Specifically, the animated series highlights a diverse group of Soldiers and profiles five Soldiers and tells their âdeeply emotional and diverse origin stories.â
The featured Soldiers include Cpl. Emma Malonelord, 1st Lt. David Toguchi, 1st Lt. RudSheld Plaisir, 1st Lt. Janeen Phelps and Spc. Jennifer Liriano.
This effort is a distinct departure from previous Army campaigns because of the visual approach and the intimate portrayal of those who serve.
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WASHINGTON, May 4, 2021 /PRNewswire/ The U.S. Army released The Calling, a new animated film series that profiles the deeply emotional and diverse origin stories of five Soldiers as they make the most important decision of their lives: answering the call to serve. At a time of a widening military-civilian divide, The Calling provides an important and rare inside look at the lives and motivations of today s Soldiers, turning what was once a one-dimensional view of Army service into something more relatable.
Promotional poster for “The Calling” animated series from the U.S. Army.