Some of the industry s biggest film studios have turned to TikTok and Instagram stars in order to create a buzz around new movies, and it seems no expense is spared when it comes to this clever tactic.
Broadcast Tech about launching an OTT entertainment channel over the past year.
“We never planned to launch in a pandemic,” admits LIT co-CEO and co-founder Adrian Woolfe. “We had been looking at launching in LA last summer, but then we had to leave the US on the 12
th March just before it closed its borders.”
However, the OTT entertainment news channel hasn’t let the past year slow it down too much.
Today LIT announces its first UK distribution deal, with Samsung TV Plus to host a free 24-hour channel on its service. This comes after LIT has launched in the US earlier this year, with NBC platform Peacock and Vizio SmartCast, with Plex also offering the channel and Indonesian channel Kaskus using it as programming. In addition, you can watch online here.