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Mark Lynch is the Co-Founder of CU Difference, an independent consulting company formed in 2018 with the mission of helping credit unions identify ways in which the credit union difference can be used to better serve their members, communities, and overall business prosperity. Prior to co-founding CU Difference, Mark was the Senior Program Manager with the Foundation. In his work with the Foundation, he focused on teaching credit union staff to become certified financial counselors through the Enhanced FiCEP Program.
Coaching members to financial wellness epitomizes the credit union difference
Roy Bergengren, one of the pioneers of the credit union movement, once said the most important function of a credit union is “the education of its members in the management and control of their own money.”
Unfortunately, most Americans don’t learn financial literacy as they grow up, either at home or in school. The 2015 Standard & Poor’s Global Financial Literacy Survey found that while the U.S. was the world’s largest economy, it ranked only 14th in the percentage of adults considered financially knowledgeable (57%).
The same survey asked Americans questions about compound interest, financial diversification and inflation. Only 37% were able to answer correctly.