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Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads

Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads
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South Africa , Adam Eve , Jef Loeb , A John Lewis , Les Binet , Tamryn Kerr , Elliott Millard , Duncan Channon , Olaf Van Gerwen , Rowenna Prest , Andy Berkenfield , Rob Fletcher , Suzy Eddie Izzard , Paul Turner , Rob Canales , Brainchild Creative , Chuck Studios , Central Heating , Kite Factory , Eddie Izzard ,

Super Bowl ads are a reminder of how the industry can do better

The Super Bowl is one of the most watched sporting events in the world and by far the biggest in the US. But the ads leave a bad taste. ....

United Kingdom , San Francisco , United States , Will Ferrell , Ethan Miller Getty , Rowenna Prest , Las Vegas , Daniel Kahneman , Nielsen Media Research , Institute Of Practitioners , Champions League , Super Bowl , Allegiant Stadium , Kansas City Chiefs , Getty Images , General Motors Netflix , General Motor , Nobel Prize ,

Too Late To The Barbie Party? How To Improve Your Timing For The Next Cultural Phenomenon

Marketers will review whether their tie-in efforts were timely enough as the Barbie juggernaut moves on. Picking your moment isn’t always easy – so we asked a bunch of agency experts how to manage it. ....

United Kingdom , City Of , Tamara Littleton , Louisa Oconnor , Matt Rhodes , Richard Clay , Matt Charlton , Katy Wright , Teddy Stoecklein , James Weinberg , Mccann Manchester , Rowenna Prest , Tim Ainsworth , Media Agency Briefing , Social Element , Zenith United Kingdom , Progressive Insurance , Seen Connects , Edinburgh Fringe , Msix Partners , Reactive Marketing , Warner Bros Discovery , Rand Strategy ,

The Drum | Consumers Love Weird, But It's Hard To Do Well. Here's How To Ground A Surreal Spot

Following the release of some offbeat work for big brands, we ask agency heads how to make a success of a surreal creative idea. ....

United States , Adan Fernandez , Mitch Markussen , Robert Fletcher , Adam Eve , Wunderman Thompson , Jed Cohen , Alexander Allen , Randy Tamayo , Richard Pinder , Nick Spink , Nick Knowles , Toby Allen , Los Angeles , Santa Monica , Amanda Hough , Rowenna Prest , Mark Shanley , Gut Miami , Philadelphia Cream Cheese , Tax Free Bagel , New Yorkers , Rankin Creative , Byron Sharp , Everything Everywhere All , Best Picture ,

'A phenomenally powerful campaign': making speed the enemy

The Department for Transport's “Speed: 30 for a reason” campaign was a true lifesaver. ....

Rowenna Prest , Department For Transport Speed ,