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We love Halloween and the 'spooky season'. And up-and-coming wine brands are using our obsession with all things spooky to stand out from the crowd with their compelling brand stories and sinister tales. Rowena Curlewis, CEO of drinks design specialist Denomination, takes a look at some of the brands going completely against traditional wine marketing cues with their ghoulish and spine-tingling themes.
New Australian wine brand Crate works with Denomination to design a bottle that eliminates the label, reducing packaging waste and conveying its sustainable positioning.