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2022 Edelman Trust Barometer Report: Gen Z see through brand inauthenticity

The World Out of Home Organisation s APAC Forum which will be held in Kuala Lumpur, Malaysia, is expected to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth. ....

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SA's Gen Z says 'walk the walk', has no patience for rhetoric, influences others

Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new generation’s growing influence, they can affect other cohorts’ opinions as well. This emerged during Edelman Africa’s Twitter Spaces Trust in Brands event on 9 November, where a panel of influential partners, trust experts, and Gen ....

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SA Gen Zs becoming a central influence in political and social change

SA Gen Zs becoming a central influence in political and social change
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