“I was tired of my mascara being unable to keep up always smudging, flaking, or harming lashes. The perfect mascara is something I’ve had in my head since day one, and to create my own, I wanted to reimagine what I needed from the ground up, says Beckham. We nailed it with Future Lash. A clean formula, with plant-based polymers, for ultra-black, fluttery lashes, and unlike anything I’ve tried.
I have to agree. Future Lash is a true innovation and it s exactly the kind of mascara we need right now in the age of Zoom. The formula is lengthening and defining, but still adds a ton of volume if you wiggle the skinny wand right at the roots of your lashes before sweeping through. It s also lifting, thanks in part to the aforementioned wand that fits right at the lash line. After wiggling at the root, try holding the wand against your lashes for a second or two to enhance the lifting effect. The tapered brush is also ideal for coating your bottom lashes without making a mess. Hou
!) once and for all. In this edition we re breaking down all the talk around one of the buzziest skincare ingredients of the year, niacinamide.
When a cream or serum promises that it s packed full of skin-loving vitamins and minerals, one of them is probably vitamin B3, also known as niacinamide or nicotinamide. While the active ingredient has been around for years, it s gaining popularity thanks in part to, well,
you the internet skincare obsessive. Unlike its active ingredient counterparts retinol and vitamin c, niacinamide s benefits can t be easily wrapped up as a collagen booster or skin brightener confusion around niacinamide s skin benefits exists