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HERFF JONES CELESTIAL JEWELRY COLLECTION LAUNCHES AT MORE THAN 100 COLLEGES AND UNIVERSITIES ACROSS THE UNITED STATES

/PRNewswire/ Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and services, is. ....

United States , Herff Jones , Ron Stoupa , Herff Jone , Varsity Brands , Celestial Collection , Chief Marketing , Bain Capital Private ,

HERFF JONES CELESTIAL JEWELRY COLLECTION LAUNCHES AT MORE THAN 100 COLLEGES AND UNIVERSITIES ACROSS THE UNITED STATES

Press release content from PR Newswire. The AP news staff was not involved in its creation. ....

United States , Bailey Briscoe , Herff Jones , Ron Stoupa , Prnewswire Herff Jones , Herff Jone , Varsity Brands , Celestial Collection , Chief Marketing , Bain Capital Private , Pr Newswire ,

HERFF JONES CELESTIAL JEWELRY COLLECTION LAUNCHES AT MORE THAN 100 COLLEGES AND UNIVERSITIES ACROSS THE UNITED STATES

/PRNewswire/ Herff Jones, the achievement division of Varsity Brands and the leading provider of graduation and educational products and services, is. ....

United States , Herff Jones , Ron Stoupa , Herff Jone , Varsity Brands , Celestial Collection , Chief Marketing , Bain Capital Private , Onsumer Amp Cosmetics ,

What retail marketers are prioritizing for the post-pandemic era

Credit:
iStock
While the vaccine rollout has marked the beginning of the end to the pandemic, the retail industry is irrevocably changed. Many shopping trends that started or accelerated during COVID-19 are here to stay. At this week s Ad Age Next: Retail conference, marketers and analysts detailed the pandemic s lasting effect on the industry, as well as other trends worth watching. Below, a recap.
Moving beyond transactions
As shoppers clamored for arts and crafts during the pandemic, Michaels saw an opportunity to forge long-lasting connections with customers. Before, “we were there, but we were just selling to them,” said Michaels CMO Ron Stoupa. But “our customers wanted to engage. They had time on their hands and they wanted to expand on their love of arts and crafts.” So Michaels moved away from blast emails, focusing instead on social media and hosting virtual classes for its customers. ....

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