Page 4 - Ron Puvak News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Stay updated with breaking news from Ron puvak. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In Ron Puvak Today - Breaking & Trending Today

Packaging Design Innovations Based on Consumer Trends and Reactions


Driving Consumer-Centric Packaging and Product Innovation, with presenters Brian Wagner, co-founder and vice president of PTIS,  and Phil Roos, CEO of Great Lakes GrowthWorks.
   
Sensation Transference
Brian Wagner:
Back in 1997, I joined the Kellogg Company, and I was really fortunate to have an opportunity to lead an innovation initiative, starting with linking with the best-of-the-best globally, in terms of consumer insight specifically for packaging. And I worked with a son-in-law of this gentleman, Louis Cheskin, and unfortunately never got to know him. He passed away in the early 80s. But I subsequently read all of his books - and he wrote a number of books. He was just an incredible leader and coined the term “sensation transference,” which is really about looking at a product or a package and forming judgments around the qualities of what s inside it, of how it s going to perform, how it s going to work. And even in the case of packaging, how it s ....

United States , Bob Mcmath , Ron Puvak , Phil Roos , Louis Cheskin , Brian Wagner , Lakes Growthworks , Kellogg Company , Arbor Strategy Group , Procter Gamble , Contract Packaging Association , Driving Consumer Centric Packaging , Product Innovation , Great Lakes , Marlboro Man , Ford Mustang , Frito Lay Lemonade , Hamburger Helper , Who Care , Black Lives Matter , Packaging Innovations , Abbott Nutrition , ஒன்றுபட்டது மாநிலங்களில் , பில் ரூஸ் , பிரையன் வாக்னர் , கெலோக் நிறுவனம் ,