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CRH to change name of subsidiary to Romcim 23 April 2021 CRH will change the name of its Romanian subsidiary to Romcim from 5 May. The name change is in keeping with the group’s strategy to operate trusted local brands in each of its markets, according to a press release. Romcim is an iconic brand in the Romanian construction industry and feels like ‘family’ for generations of home builders, employees and the communities we operate in. Romcim is in our company’s DNA and is a solid foundation for the sustainable contribution we want to make to building homes and connecting cities in Romania, said Guillaume Cavalier, managing director. ....