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Disney first, alcoholic beverages. we realize that a lot of people are driving right by us right now because they think we run just a carousel. reporter: the success of epcot is critical to a company which has experienced unaccustomed reverses. after three decades of growth, disney s earnings declined 11% last year. from $135 million to $121 million. this year, they re expected to be even lower. one big problem was the movie division. six of the last ten movies have been written off as losses. to the tune of $37 million. over the last decade, disney stock has gone through roller coaster fluctuations. swinging as much as 100 points in a few years. at its theme parks, which make up 70% of the company s revenue, attendance has dropped by 1 million. and on top of disney s own problems, there is the economy. there is an element of concern about the recession and the adverse impact it might have in the early days of epcot center. reporter: even though epcot ....