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Big retailers offer small equity stakes to shoppers


Big retailers offer small equity stakes to shoppers
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Woolworths, Kogan and Marley Spoon are among the ASX-listed retailers issuing fractional shares to consumers as loyalty rewards in a micro-investing scheme encouraging the next generation of Australian shareholders.
Fintech start-up Upstreet has been launched to the public after a two-year pilot program, with an app that allows shoppers to receive up to 8 per cent of their transaction value back in the form of fractional shares in the company they purchased from.
Meal-kit provider Marley Spoon has seen an uptick in sales from its trial with fintech Upstreet.  
For every transaction an Upstreet app user makes in meal kits retailer Marley Spoon, for example, they will earn 2 per cent of the value in shares in the company as well as $45 worth of fractional equities as a sign-up bonus. ....

Rolf Weber , Christian Eckelmann , Business School , Mckinsey Co , Nova Group , Bendigo Adelaide Bank , Jaakko Aspara , Australian Financial , Marley Spoon , Xspring Capital , Black Nova Group , Cache Investments , Adelaide Bank , Financial Review , ரோல்ஃப் வெபர் , வணிக பள்ளி , மகிந்ஸீ இணை , நோவா குழு , ஆஸ்திரேலிய நிதி , மார்லி ஸ்பூன் , வசந்த மூலதனம் , கருப்பு நோவா குழு , நிதி விமர்சனம் ,