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Little Black Book, Rohan moves into the global dentsu role having held the position of global chief product officer at iProspect and prior to that positions within GroupM and Publicis Groupe ....
Rohan Philips takes on responsibility for developing the product strategy and roadmap for Dentsu clients worldwide across Carat, iProspect and Dentsu X. ....
July 5 2021, 3:26 pm | BY Lynchy | No Comments The media arm of dentsu international publishes the first in-depth review of a cookieless future in the wake of recent Google announcements and timelines. The Cookieless World: A Guide for the New Era of Digital Marketing provides a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. It will explore a range of areas including Data Management, Audience Activation & First-party Data Usage, Performance Measurement and Preparing for the Deprecation of Third-party Cookies.
Google recently reset the clock for supporting cookies within its Chrome internet browser. The new report from dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and dentsuX can leverage to support the change. ....
Google had announced that it will phase out supporting third-party cookies 03 Jul, 2021 - 08:42 AM IST | By indiantelevision.com Team Mumbai: The media arm of dentsu international has published its first in-depth review, ‘The Cookieless World: A Guide for the New Era of Digital Marketing’ which aims to provide a deep dive into the impact on brands due to major changes in web tracking capabilities and enhanced privacy legislation. Earlier in January 2020, Google had announced that it will phase out supporting third-party cookies. This new report from dentsu explores the knock-on implications for both consumers and brands, as well as the solutions its media agencies Carat, iProspect, and dentsuX can leverage to support the change, the agency said in a statement. It will explore a range of areas including data management, audience activation & first-party data usage, performance measurement and preparing for the deprecation of third-party coo ....