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United Fresh’s sixth annual BrandStorm™ event will take place online March 9-11, 2021. The event will feature a panel of marketers and past United Fresh Produce Marketing & Merchandising Council chairs Roger Pepperl, Cindy Jewell and Mark Munger, for a fireside chat. There, they will share their perspectives on the past, present and future of fresh produce marketing. United Fresh Produce Marketing & Merchandising Council past and present chairs Roger Pepperl, Cindy Jewell and Mark Munger are featured speakers at this year s BrandStorm. “I count Roger and Cindy among my most respected industry friends and mentors,” said Mark Munger, vice-president of sales and marketing at 4Earth Farms and chair of United Fresh’s Produce Marketing & Merchandising Council. “I’m looking forward to this intimate chat where they’ll share their perspectives on marketing strategies that have impacted our industry and shaped my produce marketing career. It’s an honor and plea ....
By January 1, 2021 Most people are lucky to find one great job, let alone two. Yet that descriptor defines the more than 40 years Roger Pepperl patrolled the produce sector, leaving his mark on both the buying and selling of fresh produce. His career was split in half between Michigan and Washington and between retailer Meijer and fruit producer Stemilt. The common thread for Pepperl was that both jobs involved marketing, which he said is in the wheelhouse of his skill set. In fact, it was his marketing of cherries at the retail end that led to his position as a supply side marketer. ....
Ag News: Young Apple Leaders Class of 2021 The U.S. Apple Association has launched its application process for the 2021 Young Apple Leader class. The YAL program mission is to equip the next generation of American apple growers and emerging leaders with an understanding of how federal, regulatory and legislative issues directly affect their apple business. The program also gives the next generation opportunities to learn about advocacy, the most pressing issues facing the industry s future and how to be leaders. You have until December 31st to submit applications. The application can be found at [email protected] or by contacting Matt Hendrickson ....