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Google BERT vs SMITH: How They Work & Work Together Earlier, Google released a research paper about SMITH – a new NLP algorithm. What s it about and how does it compare to BERT? Read on. Bio 405 Advertisement The conclusion? That SMITH outperforms BERT for long documents. Before we dive in, as of right now, SMITH is not live in Google’s algorithms. If my Spidey senses are right though, it’ll be rolling out with passage indexing, or preceding it. Regular readers will know I have an interest in Machine Learning as it relates to search, and so I had to dive into the research paper for myself. ....
Top Threats to WordPress Sites Identified in New Report A new report identifies the top security threats and most common attacks against WordPress sites. Bio 434 Advertisement Continue Reading Below Security firm Wordfence published a report on threats and attacks targeting WordPress sites, with data gleaned from the 4 million customers that have its software installed. The major threats facing WordPress sites fall into three categories: Malware from pirated themes and plugins Malicious login attempts Malware From Pirated Themes & Plugins The most widespread threat to WordPress security is malware from pirated (nulled) themes and plugins. Wordfence detected more than 70 million malicious files on 1.2 million WordPress sites in the past year. Over 17% of all infected sites had malware from a nulled plugin or theme. ....
Guest Posting in 2021: Amplify Brand First, Build Links Second When done properly, guest posting will help amplify your brand awareness and build reputable links. Here s how to guest post in 2021. Bio 280 Talk to 10 digital marketing agencies and you’ll likely hear 10 different opinions about it. Advertisement Some are full throttle for guest posting; others hit the brakes. Too often, those who fail to recognize the value in guest posts have done it strictly for link building purposes, rather than building their brand. In this column, you’ll learn guest posting tips to not only provide your site SEO value but to help build your brand, too. ....
Advertisement Continue Reading Below However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website. Accomplishing this with a category page is easier said than done. The process might involve creating unique layouts and hybrid copy that marry the functions of commercial and informational pages. In this post, you’ll learn how you can optimize your category pages with informational copy. Ecommerce Category Pages Can Have Competing Objectives Ecommerce retailers use category pages to organize products into logical groupings that make the online shopping experience easier. Just as many brick-and-mortar stores physically separate merchandise into departments and aisles, ecommerce sites separate products into categories with their own landing pages and sub-filters. ....
Bing Webmaster Tools Gains Features From Microsoft Clarity Microsoft is integrating features from Clarity into Bing Webmaster Tools. Bio 201 READS Following a successful launch of Microsoft Clarity, features from the free-to-use tool are being added to Bing Webmaster Tools. Clarity allows website owners to see exactly what visitors are doing on their site without infringing on visitors’ privacy. It visualizes how the site is used in the form of click & scroll heatmaps, and can even replay entire user sessions. Search Engine Journal’s Roger Montti covered all the features of Microsoft Clarity back when the tool launched. This article will focus on the updates to Bing Webmaster Tools. ....