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Research suggests 'purchase happiness' is directly proportional to amount of money

A new study, led by Duke University s Fuqua School of Business, showed that whether one is getting a new shirt, a new computer, or taking a trip, people derive less purchase happiness from buying things when they feel financial stress. ....

United States , Gavan Fitzsimons , Rodrigo Dias , Neesha Sharma , San Diego State University , Journal Of Consumer Research , Duke University Fuqua School Of Business , Duke University , Fuqua School , Perceived Financial Constraint , Fuqua Phd , San Diego State , Ews India ,

When money is less, 'purchase happiness' is low: Study

Has it ever happened that you ve brought someone very dear to you to an expensive place, but when you check your wallet, there s barely enough funds to pay the bill? Does your mind lose its peace and have no more focus on the food? ....

United States , Gavan Fitzsimons , Rodrigo Dias , Neesha Sharma , San Diego State University , Journal Of Consumer Research , Duke University Fuqua School Of Business , Duke University , Fuqua School , Perceived Financial Constraint , Fuqua Phd , San Diego State , Ews India ,