Wednesday, 7 April 2021, 5:39 am
6 APRIL 2021: Subway New Zealand has
launched a brand-first marketing campaign, with a series of
non-branded billboards popping up around the
country.
The
campaign celebrates the sandwich giant’s iconic Footlong
sub and involves billboards showcasing a larger-than-life
view of the food, without a logo or brand name in
sight.
Subway Head of Marketing, Rodica Titeica, said
the campaign traded off how well-known, well-loved, and
easily identifiable the global sandwich brand is with New
Zealanders.
“Sometimes saying less, says more –
and when your product is as universally known and loved as
the Subway Footlong, it speaks for itself,” Ms Titeica