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Augmented marketing is our future, here's why

Augmented marketing is our future, here's why
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L'Oréal presents its latest Beauty Tech solutions at VivaTech

At the VivaTech tradeshow, Europe’s biggest technology and start-up event, which opened its doors today in Paris, L’Oréal has unveiled its latest tech-enabled services and solutions.

Beauty Tech is now inseparable from the cosmetics giant’s core business: it has grown to more than 5,900 dedicated employees, more than 800 online services with 40 million service sessions in 2022.

The novelties presented by L’Oréal this year at VivaTech include: inclusive beauty tech solutions such as Hapta from. ....

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