Robinsons launches £6.4m summer campaign Print
Robinsons is launching a summer campaign to “encourage shoppers to liven up their tap water”.
The “Let There Be Fruit” campaign is running across TV, radio, digital and out-of-home platforms until September, supported by in-store activity, and features the brand’s full portfolio, including Robinsons Squash, Minis and Fruit Creations.
The campaign also includes a new pack design across the Robinsons squash range, in a move designed to make the “depiction of fruit more prominent” and to “enhance the brand’s flavour credentials”.
Phil Sanders, out-of-home commercial director for brand owner Britvic, said: “Research shows that the number one need state for dilutes is taste. The ‘Let There Be Fruit’ campaign will reinforce the messaging that Robinsons livens up the water occasion with great taste and real fruit.