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Hi there, everyone, im jj ramberg. Welcome to your business, the show dedicated to helping your Small Business survive, thrive and grow. Some people just have it. We all know people like this. They have this incredible ability to charm. Call it the art of the schmooze. Now, i never met anyone who does it better than mort berkowitz. Hes the larger than life owner of a political memorabilia company. We followed him down to the Democratic National convention so that i could see him in action. How are you . Close to 1,000 buttons. Mort berkowitz is working the crowd at the Democratic National convention in philadelphia. Its a crowd. And we see them over and over and over. So you really in a fourday period, youve developed a relationship. And relationships for mort mean money. That relationship, which is sincere at the moment, also pays dividends later on. His new yorkbased company, bold concepts, designs, manufactures, and sells political buttons. Its not about his politics, he says. Its a

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