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On dating apps, users can at times be spoilt for choice.
This may result in us not placing as much emphasis on the actual search for a partner that older generations historically did.
Here, behavioural scientists look into how heterosexual women and men make their choices when selecting a romantic partner.
As behavioural scientists, we have a keen interest in how people make decisions, and particularly how these decisions incorporate a range of emotional, cognitive and psychological factors.
Choosing a life partner is arguably one of the most important decisions a person can make. And research has shown the most common way to do this these days is to go online.
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Published 3 hours ago:
May 21, 2021 at 1:00 pm
As behavioural scientists, we have a keen interest in how people make decisions, and particularly how these decisions incorporate a range of emotional, cognitive and psychological factors.
Choosing a life partner is arguably one of the most important decisions a person can make. And researchhas shown the most common way to do this these days is to go online.
John Gray’s famous 1992 book purports that men and women have innately different natures.
Wiki
As increasing numbers of people wade cautiously through the digital dating market, many still subscribe to stereotypical ideas about what men and women find attractive in a partner.
Wiki
As increasing numbers of people wade cautiously through the digital dating market, many still subscribe to stereotypical ideas about what men and women find attractive in a partner.
Our latest research, published today in PLOS One shows the truth, as ever, is more nuanced.
Using survey data from 7,325 heterosexual users of dating websites, aged 18 to 65, we show there is no absolute difference between the preferences of men and women when it comes to choosing a mate. Both essentially desire the same qualities, but prioritise them slightly differently.
The democratisation of dating?
Dating in the 21st century is a truly unique experience. For millennia, the human search for companionship had been constrained by access, distance and resources. Most people had to find a partner through close or extended family, or religious, cultural or social organisations.
The anecdotal evidence has long suggested that women are more picky than men when choosing a partner, and now a scientific study has confirmed it.
University of Queensland researchers have found through a survey of 7,325 heterosexual users of dating websites aged 18 to 65 that while men and women were largely similar in the relative importance they put on each of nine attributes, females scrutinise each attribute more closely than males.
The only attribute in which there was a marked difference was income - women in the survey rated that as 29.3 out of 100 in importance, while men had it down at 19.6.
New data has revealed men and women generally look for the same qualities in a partner but women place are more choosy in each category (stock image)