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Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

EconoTimes is a fast growing non-partisan source of news and intelligence on global economy and financial markets, providing timely, relevant, and critical insights for market professionals and those who want to make informed investment decisions. ....

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Commentary: How 'ugly' orthopaedic shoe company Birkenstock created a brand worth billions

Birkenstock’s IPO is the third-largest US listing so far in 2023. Not bad for functional footwear that was developed to improve foot health, says a University of Bath marketing lecturer. ....

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Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

It’s not just the Barbie effect, Birkenstock’s brand equity has been rising for years. ....

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MIL-OSI Global: Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions

MIL-OSI Global: Birkenstock goes public: how an 'ugly' orthopaedic shoe company created a brand worth billions
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