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COVID-19 Brand Protection and Amazon Sales in 2021: Strategies for Brands to Enforce Intellectual Property Rights, Remove Unauthorized Sellers, and Increase Sales


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COVID-19 Brand Protection and Amazon Sales in 2021: Strategies for Brands to Enforce Intellectual Property Rights, Remove Unauthorized Sellers, and Increase Sales
[December 31, 2020]
COVID-19 Brand Protection and Amazon Sales in 2021: Strategies for Brands to Enforce Intellectual Property Rights, Remove Unauthorized Sellers, and Increase Sales
Long Beach, N.Y., Dec. 31, 2020 /PRNewswire/ Rosenbaum Famularo, P.C. re-released today one of its most popular videos on brand protection in 2020. The video covers two fundamental strategies brands need to know as they enter 2021: how to combat potential unauthorized sellers and maximize profits on sales.  Originally released in March, the video remains relevant to brands still managing the effects of COVID-19 on their businesses. ....

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Alibaba vs. Amazon: What Amazon Can Learn to Improve Its Policies Against Brand Infringement of Trademark Copyrights and Patents


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LONG BEACH, N.Y., Dec. 16, 2020 /PRNewswire/ Rosenbaum Famularo, P.C. released today a video in its Brand Protection on Amazon series on the difference between Alibaba and Amazon when it comes to reporting brand infringement complaints and what Amazon can learn from its competitor. The video reveals how the contrast can have an effect on the intellectual property rights of private label sellers and brands, with Alibaba exercising a more robust approach to filing a complaint.
The major difference between using Alibaba s report infringement platform and Amazon s, which is usually brand registry, is that Alibaba verifies if the entity submitting the complaints owns the rights in question before they accept or consider taking action, said Rob Segall, Esq., partner at Rosenbaum Famularo, P.C. and head of the Brand Protection on Amazon team. Amazon does not have any sort of gatekeepers and will accept the complaint even if it s f ....

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