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The current Apple logo was introduced in 1998 before being discontinued in 2000 and reestablished in 2014 - but many people are only just learning about its origin
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An in-depth conversation with Rob Janoff, the designer of the original Apple logo. We talked about working with Steve Jobs, what was intended (and not intended) with the design, advice for marketing people when designing logos, and he even told me what his favorite logos are that he didn t design.