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Detailed text transcripts for TV channel - MSNBC - 20111006:00:07:00

Analyst. rob, i don t think there is a company out there that produces a product where the consumer feels a more direct connection to the founder of the company, to the guiding creative genius of all the products that apple has released. that experience of opening apple packaging, whether it be for the ipod, whether it be for a mac, the phone, it feels as if steve jobs has designed every moment of that. every moment of the unpacking before you even turn on the machine. well, he did. i mean, at apple he was the super-user. he was their focus group. the products were built to his specifications and had to meet his personal approval. unlike no other ceo in the technology segment or most other segments, he took a personal interest in the products and to a large extent that s why apple didn t have too many of them. it actually had a very small ....

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Detailed text transcripts for TV channel - MSNBC - 20111006:00:03:00

Story. he was an orphan and adopted as a child. he explored what many of us explored as we were growing up including traveling india by barefoot which almost killed him. the he came to be a power and an icon both by virtue of his unique vision and kind of his unique charisma. he was able to retransform himself after being fired from apple and come back and actually save the company he helped create. raising it to levels that it wasn t even close to when it was initially formed. i think levels that nobody believed it could actually reach. the he was a truly amazing person. rob, please standby. stay with us for a moment. we have more on this breaking news story. the life of steve jobs. here s nbc news george lewis. reporter: he was the father ....

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Detailed text transcripts for TV channel - MSNBC - 20111006:03:11:00

His specification. they were his. he was a super craftsman scaling himself to the millions of users that they had. it was what made him different. when you touch an iphone, at least today, you touch steve jobs. that is unique. you just don t have that with any other products. rob, the flag is now flying at half-mast outside of the headquarters at apple. a loss like no other company has suffered in recent memory that we re seeing today. you ve study his life. he packed as much life as you possibly could into 56 years. how did his illness change him? well, to some extent it humanized him. you certainly saw him waste away. have to wrap his mind around the fact he was going to past and it weakened him, though. to be clear, he held on to the job as long as anybody possibly could. he was tied to the company as tightly as walt disney was tied ....

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Detailed text transcripts for TV channel - MSNBC - 20111006:03:07:00

Jobs leaves behind a wife and four children. george lewis, nbc news, los angeles. i m rejned now by rob enderle, a technology industry analyst. rob, i don t think there is a company out there that produces a product where the consumer feels a more direct connection to the founder of the company, to the guiding creative genius of all the products that apple has released. that experience of opening apple packaging, whether it be for the ipod, whether it be for a mac, the phone, it feels as if steve jobs has designed every moment of that. every moment of the unpacking before you even turn on the machine. well, he did. i mean, at apple he was the super-user. he was their focus group. the products were built to his specifications and had to meet ....

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Detailed text transcripts for TV channel - MSNBC - 20111006:00:01:00

Energy were the sources of countless innovations that enrich and improve all of our lives. the world is immeasurably better because of steve. his greatest love was for his wife, lauren and his family. our hearts go out to him and all touched by his extraordinary gifts. joining me by phone, veteran of the industry, technology analyst, rob enderly. thanks for joining me tonight. my pleasure. thank you for having me. rob, when i read those statements, i realize they are true. this is someone whose spirit and genius has touched virtually all of this in this country. you don t have to be a mac user, although so many people are. iphone users, so many people are. to be affected we the amazing, creative input he has delivered to this country during his lifetime. yeah, that s correct. he really had he was the heart and soul of apple and ....

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