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Route 66 expands its UK presence with Iconospheric and Assured Products partnerships – Licensing.biz


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Route 66 is continuing to build its presence across the UK and Eire having landed two new licensing partners in the home decor and stationery, and car care product markets.
Brokered by the brand’s UK and Eire licensing agency, Bulldog Licensing, the latest partnerships will see Iconospheric develop a collection of print on demand wall art, apparel and accessories, home decor, gifting, and stationery, while Assured Products will launch car care products like cleaners, polishers, screen wash, and de-icers, and more.
These latest additions join a growing roster of licensees for the US lifestyle property that already boasts more than 750 products available in more than 100 countries. The property has experienced a strong start to its UK fashion launch with Brand Alliance, while Bulldog is now extending its licensing programme with partners across ancillary categories. ....

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Sesame Street lands new homewares partner in Texco as demand for retro continues – Licensing.biz


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Sesame Workshop’s evergreen and ever popular pre-school IP, Sesame Street is stepping into the homewares and bedding market with the launch of a new range of duvet sets, curtains, bean bags, towels and more courtesy of Texco.
The new line-up, which will also include cushions and fleece blankets, will feature beloved characters from the show like Elmo, Big Bird, and Cookie Monster. The deal was secured by the European licensing agency, Bulldog Licensing, which represents Sesame Street across the UK and Eire.
The move arrives in the midst of what Bulldog Licensing’s MD, Rob Corney has billed as a ‘huge demand for retro brands among consumers and consequently retail’ at the moment. ....

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