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By broadcasting to the public, these influencers are taking real risks but also reaping big rewards. In Afghanistan, they ve earned reputations as tastemakers who are sought out by savvy business owners for their marketing power. They work out for free at Kabul s flashy new high-tech gym. But in a country still at war, safety is a serious concern. Recently, there has been a pattern of targeted killings aimed at the nation s journalists, rights workers, politicians and other influential figures. No influencer has been targeted so far, but it s a threat that s never far from their minds. Advertisement Ayeda Shadab is one of Afghanistan s social media stars. ....
Roya Heydari for Insider A group of women in Afghanistan are breaking through as Gen Z influencers on TikTok, Instagram, and YouTube. More Afghans are online, and dozens of Afghan women have 50,000 or more followers on at least one social platform. As tastemakers, they re offering a fresh point of view on what it means to be Afghan in 2021. A generation of Afghan women in their 20s have mastered the art of living their lives on social media. Digital natives as much as any young person in Istanbul or Los Angeles, they are doing more than shaping what s cool in Afghanistan. Over Instagram, TikTok, YouTube and Facebook, these influencers are proving they are more than the post 9/11 generation, as they ve been labeled for 20 years. Afghanistan is what ....