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'Buy Now, Pay Later' Platforms Marching on Fashion Magazine Territory


‘Buy Now, Pay Later’ Platforms Marching on Fashion Magazine Territory
Women s Wear Daily (WWD)
2/11/2021
Samantha Conti
LONDON Are “buy now, pay later” platforms becoming the new fashion and lifestyle glossies?
As magazines seek ways to monetize content online and offline, embark on e-commerce ventures and fight for readers’ eyeballs, buy now, pay later payment platforms such as Klarna, Afterpay, its U.K. sister company Clearpay and QuadPay have been rapidly working their way into the minds and wallets of Millennial and Gen Z shoppers, as well as digitally minded brands and retailers.
More from WWD
These sites offer slick imagery, campaigns and marketing content, hire celebrity ambassadors and actively engage with consumers, giving them the opportunity to curate searches and wish lists, discover new brands, track the trends and spread their payments, interest-free, across weeks or months, or to try items before they bu ....

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Here's what went down at Copenhagen Fashion Week


Here’s what went down at Copenhagen Fashion Week
Chloe Street
It’s a city known for its colourful, creative approach to clothes, and this week Copenhagen’s biannual fashion week delivered fun, free-spirited fashion in full force.
While thanks to the online-only format sightings of the Danish capital’s famously snappily dressed street style set have been notably lacking, the designers themselves rose to the challenge of presenting their autumn/ winter 21 collections digitally, with a schedule of beautiful fashion films and audience-free runway shows. 
Joining the lineup for the first time on Tuesday was high street heavyweight H&M, with the fashion week debut of its premium Studio collection. Designed at the retailer’s Stockholm atelier, the limited edition spring/ summer 21 offering, which will hit stores February 18, was inspired by adventure and treasure-seeking explorers, with octopus-like tasselled skirts, over-the-knee leather boot ....

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