The main culprit behind rapid inflation is high energy prices, however some internal factors have also helped boost inflation in Estonia to the EU's fastest. A clear pattern of consumers opting for discounted products had emerged in June already.
The online stores of supermarket chains operating in Estonia are reporting successive increases in turnover, however none of them will reveal actual revenue figures. According to pollster Kantar Emor, Selver's online store has the biggest clientele, followed by Maxima's e-store Barbora.
Compared with the beginning of 2022, the price of chicken eggs in stores has surged 30-40 percent. The main reason? A sharp increase in the price of chicken feed components.
Estonian grocery stores are searching for alternative products after scrapping items from Russia and Belarus due to the war in Ukraine. Chains are looking for new supply chains in different countries.