Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the Advertising Standards Council of India (ASCI), the Layer'r Shot brand issued a clarification statement, including an apology on Monday.
Mumbai: Deodorant ads have not exactly been known to propagate gender sensitivity values. However, two recent controversial advertisements from deo brand Layer'r Shot probably take the cake in offending gender sensibilities. The latest ad film from the company raised a stink on social media with several netizens flagging the commercials, accusing them of promoting rape
The videos of the Layer Shot perfume brand sparked outrage among a large section of social media users, who claimed the advertisement sought to promote sexual violence against women