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By Sonya Hook
| 08 February, 2021
Rioja Wine UK has launched its new marketing campaign for 2021, with a clear focus on the “exceptional quality” of the top end wines of the region.
With the value of Rioja in the UK up 17.9% in 2020, according to latest Nielsen statistics (MAT 26.12.20), the new campaign will bolster the region’s fine wine credentials and consolidate its position as Spain’s premier wine producing region.
New for 2021 will be an increased emphasis on the top wines from Rioja with the launch of Ultimate Rioja – a blind tasting by a panel of leading industry experts to establish the very best wines from the region. Winning wines will be presented to a select trade audience at a live event in the autumn.