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China emerges as top theme in travel sector as recovery beckons
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With lockdowns and shutdowns back across several countries to contain the possible second or third wave of COVID-19, China’s domestic travel rebound has fuelled discussions in the travel and tourism (T&T) sector. As a result, mentions around ‘China’ and related keywords have risen by over 16% in 2020 (as on 10 December) earnings call transcripts compared to 2019, reveals GlobalData, a leading data and analytics company.
As the Chinese government continue to impose strict quarantine measures for the returning travelers, people have looked at domestic travel. Come 2021, GlobalData expects Chinese luxury hotel room occupancy rates to be a cut above budget or midscale rooms. Companies such as Hyatt and Hilton have seen recoveries in China with improving occupancy rates since mid-2020. At the same time, Mariott also experienced an occupancy rate boost ....

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