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Detailed text transcripts for TV channel - MSNBC - 20140615:11:50:00

Harry smith, nbc news, parkland, florida. time now to answer some of your business questions. let s get our board of directors in here to help. larry broughton is a serial entrepreneur who is best known as the founder and ceo of broughton hotels, a boutique hotel group with locations around california and in chicago. he is also author of the book flash points for achievers, inspiring messages that bring significant results, a daily journal. and rieva lesonsky is the founder of grow biz media, a custom content media company that helps national marketers reach small business owners and helps entrepreneurs start and grow their companies. so great to see both of you guys. good to see you. let s dive right in. the first question is about ways to expand your marketing. we ve never done advertising. we ve been successful about it. but we want to take our business to the next level. ....

Harry Smith , Larry Broughton , Business Questions , Board Of Directors , Boutique Hotel Group , Broughton Hotels , Nbc News , Grow Biz Media , Rieva Lesonsky , Daily Journal , Flash Points , Small Business Owners , Content Media Company ,

Detailed text transcripts for TV channel - MSNBC - 20111029:09:46:00

Most small businesses recognize they need to add social media tactics to marketing strategies and one of the primary selling points is the context of engaging potential customers. what are some of the things you should be doing to energize your fan base on a personal level? here is rieva lesonsky. great to see you. great to be here. there s so much talk of this, you are not just selling to people, you are creating a community and conversation with them. yes. you say highlight one of your fans. if you want to be a community where you are not just talking at people, but rather making sure people realize it s a community, pick out one of the fans and find out, are they having a commemorative time in their business, their 25th wedding anniversary or maybe they have hit a milestone, ....

Social Media , Marketing Strategies , Fan Base , Rieva Lesonsky , 25th Wedding Anniversary ,

Detailed text transcripts for TV channel - MSNBC - 20111023:11:44:00

Choose the right place to host your content. use a third party site like youtube to maximize total video views. pick a good title and description. these include your most important key words. stay as user friendly as possible. supply transcriptions. attaching a text transcript to your video is a great tool to let search engines get a better read of your video content. keep it short. don t let your videos run more than three minutes. if you have 30 minutes of content that you can t cut down. make it into a series of smaller videos. and finally, spread the word. post the video link on facebook and twitter, and e-mail the link out to your mailing list. allow, and encourage, commenting on your video, and ask employees and friends to help get the word out, too. when we come back, more ways to engender loyalty from your customers, as rieva lesonsky gives us tips on expanding your fan base. and rewarding customers with ....

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