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South Bend Tribune
Finding where customers are at and what they want is crucial for any business. But the situation takes on a whole new meaning when it comes to food trucks.
Every year, a handful of food trucks pop up around town, especially during the summertime. With working in downtown offices still an ever-fluctuating situation, designated events such as For the Win Food Truck Wednesday in Mishawaka and Fridays by the Fountain events in South Bend allow the opportunity for food truck operators to reach customers on a more consistent basis.
But as a side effect of the pandemic, renting out food trucks for special private events have become even more popular. Several area food truck operators say they’ve gotten many calls from couples who want tacos or pizza for their wedding and companies who want to entice employees to work from the office and so are hosting special lunch events. Businesses like Barnes and Thornburg have taken it a step further.
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Coilin Walsh and his wife, Ashley, initially purchased 5 acres of land on the north side of Mishawaka to start a small farm as a way to teach their daughters the benefits of gardening and working with nature.
The family works on weeknights and weekends at Walsh Family Farms cultivating such produce as radishes, kale and tomatoes and has simply sold the items to the public at a roadside stand near their home.
But this year, they wanted to do more.
âThe real benefit we saw with this is that the farmers market serves as an effective means to set up a time and space to connect with the local community,â Coilin Walsh said. âAnd itâs close to where you are, and that was a big reason we decided to join.â
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