of andy boy produce. yes, there really is an andy boy. who is this? yep. it s me. oh. then she s getting her goat, but that s a good thing for this talented farmer. you see how comfortable the baby is? you can t carry the big one. then as the weather heats up, it s time to get gardening and our expert has the tips to get you started. think of the best salsa you ve ever had. it was the fresh cilantro, wasn t it? it s all ahead and it starts now. take a walk through your average produce aisle these days and there are more choices than ever, but one farm has a very eye-catching marketing strategy to entice you. and it all has to do with the bright picture of a little boy named andy. but have you ever stopped to wonder, who is this andy boy guy anyway? andy boy s my father, andy d arrigo, he s the face on the label and a lot of people ask, is there an andy boy and i say, yes, there is. who is this? yep. it s me. oh. ha ha. you see, when folks around here s
[captioning made possible by california farm bureau federation] coming up on california country .meet the face of andy boy produce. yes, there really is an andy boy. who is this? yep. it s me. oh. then she s getting her goat, but that s a good thing for this talented farmer. you see how comfortable the baby is? you can t carry the big one. then as the weather heats up, it s time to get gardening and our expert has the tips to get you started. think of the best salsa you ve ever had. it was the fresh cilantro, wasn t it? it s all ahead and it starts now. take a walk through your average produce aisle these days and there are more choices than ever, but one farm has a very eye-catching marketing strategy to entice you. and it all has to do with the bright picture of a little boy named andy. but have you ever stopped to wonder, who is this andy boy guy anyway? andy boy s my father, andy d arrigo, he s the face on the label and a lot of people ask, is there a
to try it is the first thing farmers like the d arrigos hope to do. recently, they teamed up with local chef todd fisher and, together, the farming team and the cooking whiz whipped up new recipes for some old favorites. and in the end they came up with a whole new way to get people to eat their veggies. to see the realization on people s face when you prepare it properly and they go, wow, this is something that i wow, i really like this now, as opposed to this astringent, bitter vegetable. so, i like working with it because it s a challenge for me as a chef, but it s also so gratifying to see a guest enjoy something that they may not have otherwise had the opportunity to try. well, this is our the rapi-deparini, so, it s got the rapini and the caramelized fennel in there done in that low-fat yogurt, so it s really nice and light and vibrant, kind of a twist on a classic french onion dip. their success means the family has also given back to their community. they ve donat
in the united states and has been recognized for more than 80 years now as a leading brand in the business. today, the farm is feeding the nation by harvesting more than 30,000 acres of fresh vegetables all packed under the andy boy brand. and while they farm a wide variety of produce, some of their biggest sellers as of late are romaine hearts, broccoli rob, and a big hit among culinary professionals, fennel. this is the field of fennel and you ll notice it s got a nice white bulb and a beautiful fern. and, really, all the plant s useable in cooking. cooking with it is one thing, but just getting people to try it is the first thing farmers like the d arrigos hope to do. recently, they teamed up with local chef todd fisher and, together, the farming team and the cooking whiz whipped up new recipes for some old favorites. and in the end they came up with a whole new way to get people to eat their veggies. to see the realization on people s face when you prepare it proper
i don t know how my grandfather was living there, could scrape up enough money to put 2 kids on a boat to the united states and probably knowing they d never see them again. but they knew there was no opportunity there where they lived. and i think that s what the united states is all about. the 2 brothers started their operation in new york, b then moved out west to begin growing fruits and vegetables. and in 1927, steven trademarked the name andy boy in honor of his son. the company became the first ever brand of fresh vegetables in the united states and has been recognized for more than 80 years now as a leading brand in the business. today, the farm is feeding the nation by harvesting more than 30,000 acres of fresh vegetables all packed under the andy boy brand. and while they farm a wide variety of produce, some of their biggest sellers as of late are romaine hearts, broccoli rob, and a big hit among culinary professionals, fennel. this is the field of fennel and