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How SoulCycle hopes to tempt riders to return after a year of health-club declines

New campaign is the brand's first from Mrs&Mr. ....

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Xponential Fitness Reportedly Considering IPO

Xponential reportedly had been considering an initial public offering (IPO) in early 2020 but put that on hold due to the COVID-19 pandemic and mandated shutdowns of businesses to stop the spread of the virus. But Bloomberg reports that sources say CEO Anthony Geisler and the company’s other investors Snapdragon Capital and L Catterton are again considering an IPO, which sources told Bloomberg could list the value of the company at $1.3 billion. Geisler told Bloomberg that despite the 2020 studio shutdowns, outdoor and digital workouts allowed the company to post $435 million in revenue from franchisees last year.
Xponential Fitness declined Club Industry’s request to comment on the report. ....

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