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Fight like Conor McGregor: Sydney-based MMA trainer raises $7.5m


Fight like Conor McGregor: Sydney-based MMA trainer raises $7.5m
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Wimp 2 Warrior, a Sydney-based mixed-martial-art start-up, co-founded by the trainer of champion fighter Conor McGregor, raised $7.5 million from well-known investors, as it appoints a new chief technology officer and looks to build its online training delivery platform.
John Kavanagh and former Perpetual executive Nick Langton, who is its chief executive, told
The Australian Financial Review, that funding was needed as it scales up its marketplace-style platform to deliver its MMA programs from 140 gyms around the world.
Conor McGregor’s coach is one of the people behind Sydney-based Wimp 2 Warrior, which has attracted a host of new investors.  ....

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news.com.au launches new campaign, urging consumers to 'be on it'


The TVC campaign was developed for news.com.au by Bohemia Group, a subsidiary of M&C Saatchi.
News.com.au managing director, Richard Skimin, said: “Our previous consumer campaign, the news in colour, was really successful for the brand and ran for almost six years celebrating the breadth of news.com.au’s content.”
The website closed out 2020 in third place in Nielsen’s digital content ratings, with a unique audience of 10.4 million, just edged out by nine.com.au with 10.6 million.
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“With the launch of our new campaign today, the goal is to shift the focus from us to our audiences. We don’t just want to show what we offer, but rather we want to capture the role that news.com.au can play in our readers’ lives,” continued Skimin. ....

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