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The science behind why customers stay loyal

Kenneth Chestnut from Mailchimp explores the surprising science behind loyalty, revealing that it's often driven by factors beyond conscious desires.

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Want to win an ad award? You'll need an 'accident' and a few cones

Want to win an ad award? You'll need an 'accident' and a few cones
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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5 Simple Ways to Improve Your Pricing

Discover how to enhance your pricing strategy with consumer psychology expert Phill Agnew. Learn how subtle changes impact customer decision-making.

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The Science of Loyalty: Intuit Mailchimp's New Global Study Uncovers Fundamental Drivers of Consumer Behavior and Decision-Making Towards Brand Loyalty

The study presents 12 actionable tactics brands and marketers can take to build loyalty with their customers .

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The science of loyalty is about feeling good when buying

Three-quarters of Australian consumers will only purchase from brands that are trustworthy.

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