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MLB ends "in-game coordinator" program, axing key team social account employees


my position was eliminated in the latest round of layoffs at MLB. Connecting the sport i love to more people was entirely joyful, and doing it well was too. I’m so proud of what the small Marlins social team created in my time, and I hope to continue to help in whatever capacity pic.twitter.com/ptMJlXp066
For somebody who was paid to do this, I don t have many words. I was let go by MLB today.
I m very thankful for the league social crew and know they re all destined for bigger and better things.
What exactly is this program and this setup? Well, it’s been off the radar for many, but the IGC program has been incredibly important to MLB teams’ social media accounts over the past several years. Jon Greenberg of The Athletic revealed many of the details in a 2019 profile of Travis Miller (at that time, the manager of the whole IGC program as well as the primary @Cubs tweeter) and Nicole Bersani (a Cubs’ digital content manager) as part of that publication’s 35- ....

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MLB lays off team social media coordinators a week before spring training


Well, it turns out some of your favorite team social media content creators were actually employees of MLB and in a typically short-sighted move MLB has decided that those jobs are expendable. In a move that truly twists the knife we had to find out about these layoffs from the content creators of each account MLB did not issue an announcement regarding the decision to eliminate these positions.
Richard Lee-Sam created content for the Toronto Blue Jays:
For somebody who was paid to do this, I don t have many words. I was let go by MLB today.
I m very thankful for the league social crew and know they re all destined for bigger and better things. Richard Lee-Sam (@RLeesam) February 12, 2021 ....

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