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Marketing Society Launch its 'Spring Series' with an Event Exploring Generation Alpha

Marketing Society Launch its âSpring Seriesâ with an Event Exploring Generation Alpha
February 22, 2021
th February from 8.30am â 9.15am.
Generation Alpha now represents more than one in seven people and are already strongly influencing purchase decisions within their household. The session will examine this emerging audience and how brands can build relevant connections with the influential generation now, and more importantly, into the future.
The panel speakers include:
Christian Ward:Head of Brand Engagement & Multimedia Strategy –Â Stylus.
Niamh Bushnell:Chief Communications OfficerÂ – SoapBox Labs.
It has been well documented that the age at which we are exposed to a transformative event determines how embedded it will be in our psyche. More than four in five adults (84%) believe COVID-19 will play a significant role in shaping the children of today. Both the pandemic itself and the response has already influenced the ne ....

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Forklift dropped 800kg load on man at Dickies Pet Centre

King s Lynn Magistrates Court.
- Credit: Chris Bishop
A lorry driver was left needing permanent 24-hour care after he was crushed by 800kg of pet bedding which fell off a forklift truck.
The man had delivered the palleted load of pet bedding to Dickies Pet Centre Ltd in Oldmedow Road, King s Lynn, on June 25, 2018.
The stock was being unloaded by the firm s managing director Richard Ellwood, who was using a forklift truck to get the load off the lorry.
Its lifting forks were too close together so they could not properly support the load, and when being manoeuvred the 800kg load fell from the pallet and onto the lorry driver. ....

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