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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more While most countries are working to determine if flight crews are essential workers, both Singapore and the UAE are successfully vaccinating their crews at a time when the novel coronavirus vaccine could turn around the state of travel. But how important is it to an airline’s marketing message that its crews are vaccinated, or is it just one more display of health theater? The value for airlines is two-fold from a marketing and branding perspective, said Vanessa Wade, president and CEO at Connect The Dots PR. One, they are protecting their staff and crews and two, showing a commitment to customers. ....