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Ribble Valley braced for staycation summer boom


THE picturesque Ribble Valley is gearing up for a bumper year for tourism as people opt for ‘staycations’ this summer following the coronavirus pandemic.
As domestic Covid-19 restrictions ease but international travel rules remain, many families are seeking accommodation in the UK.
Already the Ribble Valley is seeing a surge in summer bookings.
And its council is taking steps to prepare to ensure holidaymakers can stay safely.
Ribble Valley Borough’s tourism and events officer, Tom Pridmore, said: “Tourism is a key part of our economic strategy and we have worked hard with the Ribble Valley Tourism Association to develop key markets, such as food and drink, walking and weddings. ....

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