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Penfolds has ambitions to become a global luxury icon

The critically acclaimed Australian wine brand believes it belongs in a new world of accessible luxury. Penfolds Chief Marketing Officer Kristy Keyte tells Joe Bates why travel retail has a vital role to play in achieving this ambitious plan ....

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Penfolds transitions marketing GTR positions into Consumer Experience team

The move will strengthen the brand's position as a key luxury brand in the channel, led by a consumer-centric approach ....

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New team adds punch to Penfolds' ambitions for travel retail growth

New team adds punch to Penfolds' ambitions for travel retail growth
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