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I own an Asian food company. Here s why we won t use the word authentic
TODAY
5/3/2021
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You can hardly scroll through Yelp without being bombarded with proclamations about restaurants being “authentic.”
As the co-founders of proud-and-loud Asian food brand Omsom, my sister Vanessa and I hear this word used a lot to describe what we do. It’s often coupled with good intentions and a complimentary tone, but it’s a word that we actually shy away from it surprises folks to hear that we don’t ever use “authentic” when we describe our company. ....

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