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The sustainability question: How much do customers care? | Nation's Restaurant News


Nancy Kruse and Bret Thorn discuss the rising tide of environmental initiatives
Senior food and beverage editor Bret Thorn and food trend expert Nancy Kruse discuss the latest cultural trends in this column.
Nancy Kruse begins:
My inbox has been on the brink of collapse under the weight of press releases and media reports on the subject of restaurateurs’ burgeoning environmental initiatives, Bret. On May 3, to cite one recent example, The New York Times announced that the city’s vaunted Eleven Madison Park’s new, post-pandemic menu would be meatless, albeit at the old, pre-pandemic price of $335 per person including tip. At the same time and at the other end of the operating spectrum, Burger King revealed that it had begun testing new green packaging in 51 stores in the Miami area. ....

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